Sunday, October 3, 2010

Razor Package Redesign



Here is my solution for a more environmentally conscious package for woman's razors. The starting point was the Soleil Shimmer (see image below). Way over packaged.
The redesign cuts materials way down, using mostly high-content PCW cardstock and a small amount of cornstarch recycled plastic. I also re-branded the product, and tried to make it stand out from razors that have that gradient and sunburst/ silk and water look.
(before)

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